More than just reach: Truly connecting with users through Engagement Ads

New Target Audience Approach

Pure visibility is no longer enough today. Users expect brands to address them, involve them, and offer them relevant added value. This is precisely where our Engagement Ads come in: they bring a new quality to addressing target audiences by expanding classic advertising media with interactive elements.

What makes Engagement Ads special?

Instead of ads that merely generate impressions, Engagement Ads enable direct actions: users can call up content, compare trips, save favourites, or click through to the right offer in just a few clicks. This not only creates higher attention but also a deeper connection with the brand.

The advantage for advertisers
Engagement Ads deliver twice the value:

• Efficiency increase: Campaigns become measurably more relevant through the active interaction of users.

• Qualitative insights: Behaviour within the ad provides information on which destinations, price ranges, or formats are in highest demand.

• Performance boost: Engagement is proven to lead to better conversion rates because the ad is more than just a quick glance.

Our conclusion

With Engagement Ads, we offer advertisers a tool that goes beyond classic banner logic. Combined with our travel environment and features like keyword targeting or dynamic ads, this creates a setup that generates not only reach, but real impact.