We accompany you with our tools along the entire funnel – with a clear goal: measurable performance.
CONNECTED WITH STRONG PARTNERS
CPC
Performance that counts:
You only pay per click.
years of expertise
In-house technology and experience: Our advertisers benefit from setups and optimisations of the highest standard.
Active campaigns
We manage and optimise hundreds of campaigns in parallel: efficiently, precisely and always with a view to the best performance.
Premium environments
We offer direct access to high-quality publishers and place advertisements where users are looking for inspiration and offers.
Product areas
One platform, everything included:
For campaigns along the entire funnel
Native Ads
Our Native Ads blend seamlessly into the editorial environment – attention-grabbing yet unobtrusive.
Display Ads
Reach your target audiences quickly, on a large scale, and with high impact – right at the top of the funnel.
Awareness
Branding
Visibility
Premium reach
Effect
Performance-oriented
Retargeting
Engagement Ad
Measurably increase dwell time and generate more clicks through attention-grabbing formats.
High dwell time
Scroll-stopping formats
Active user engagement
Story-based approach
Seamless User Journey
Strong click impulses
Premium environments included.
Your ads appear in editorial, brand-safe quality environments – with trust and impact. Always stay close to the user and never miss the target.
You can start immediately, either via self-service
or with AdUp Support.
Travel
Travel is in our DNA
As the market leader in the travel sector, we are the top destination for advertisers and publishers.
Playout logic
From the advertising medium to the impression.
No advertisement appears on a website just like that; every step logically follows the previous one.
01
Placement selection
An individual maximum CPC bid can be set for each selected placement.
02
Internal ranking
All campaigns undergo an internal ranking – based on CPC bid and expected click-through rate.
03
Allocation of impressions
Depending on the number of available ad slots, impressions are allocated to the highest-ranked campaigns in the internal ranking.
04
Special Case: Programmatic Buying
For publishers who are not directly integrated, we participate in auctions via programmatic interfaces.
05
Final rollout
The most relevant ads with the best ratio of CPC bid to click probability are delivered in real time.
Collaboration
Personal service,
genuine campaign understanding.
Fast, close and accessible: We accompany you from strategy to optimisation.
Self-Service
Ideal for experienced advertisers who manage their campaigns independently and flexibly.
Access to the AdUp Interface
Full control over campaigns
Real-time statistics
Quick Start
Support articles
Ideal for performance marketers
Assisted Service
Popular
For teams that manage their campaigns themselves but would like professional support from time to time.
Optional expert input
Personal contact
Support with advertising material creation
Extended Support
Campaign optimisation tips
Help with scaling & testing
Managed Service
Limited availability
For everyone who wants to focus on results – we take care of the entire implementation.
Full support by AdUp
Creation of campaigns
Designing high-performing native ads
Ongoing optimisation
Regular Reporting
Strategic Recommendations
Increased conversion rate by 15%
With a +15% increase in conversions compared to the previous quarter, we look forward to further AdUp campaigns with optimism!
Julien Giraudeau
loveholidays
Let's talk!
Whether in person or digitally: we are right by your side, ensuring that your budget is used wisely and efficiently.
Support
Have questions?
We have answers.
Here you will find everything you need to know about your campaign setup.
If you want even more
All topics sorted, washed and ironed in the support area.
What targeting options are available?
We offer various targeting options to optimise your campaign in the best possible way. These include contextual targeting (e.g. matching page content), geographical targeting (by region or postcode), device targeting (e.g. mobile only), time-based targeting (by time of day or day of the week), and user-based retargeting. This allows you to reach your target audience exactly where they are most receptive.
Which Pixels are available?
We offer three types of pixels to track and optimise your campaigns in the best possible way: 1. Engagement Pixel: measures traffic quality based on session duration and page views. This data contributes to your campaign's engagement score and supports optimisation for particularly valuable users. 2. Retargeting Pixel: enables you to retarget users who have already visited your website – ideal for mid- and lower-funnel campaigns. 3. Conversion Pixel: measures defined actions (e.g. sales or leads) after the click. All pixels are GDPR-compliant and can be easily integrated into existing setups – for full transparency along the funnel.
What optimization options are available?
At AdUp, you can choose between three optimization modes, depending on your preferred level of control: 1. Automatic: The algorithm dynamically adjusts CPCs based on your target CPO. After a brief learning phase, the system optimizes independently for the best possible performance. 2. Supported: Your target CPO serves as a safeguard – if the set CPC is significantly higher than what is sensible for a good cost-per-conversion, a limit is automatically applied. 3. Manual: Here, you control all CPCs yourself, without any automatic correction mechanisms. We only recommend this option for experienced users or for campaigns without a conversion goal.
Which ad specifications are required for the AdUp Ads Tool?
General Information on Ad Delivery AdUp dynamically assembles your ad from text, headline, image, and link. The exact layout depends on the publisher – they choose the design that best fits their site. Therefore, for example, the displayed URL can be hidden. Text Lengths (incl. spaces) Headline: max. 35 characters Text: max. 80 characters Displayed URL: max. 35 characters Image Formats & Requirements For optimal display, we recommend providing all four image formats: 1:1 – 1000 × 1000 px 4:3 – 1000 × 750 px 16:9 – 1000 × 563 px 10:3 – 1000 × 300 px Files in JPEG or PNG format, max. 2 MB. Recommended: min. 1000 px edge length, max. 4000 × 4000 px. Video Ads – Specifications Length: max. 15 seconds (will loop) File size: max. 5 MB Recommended resolution: min. 720p Formats: mp4, webm, mov, gif Note: No important content near the image edges – automatic adaptation to all aspect ratios. Tip: It is best to set up video ads in their own ad group.
How do I design native layouts for my page?
The ad slots on your website can be flexibly designed and adapted to your layout. To do this, select an existing ad unit or create a new one. In the "Edit ad unit" view, in addition to the general settings, other options are available that allow you to individually define the structure and presentation. You can integrate ad units as either static or responsive ads. While static formats have fixed sizes and layouts, responsive ads automatically adapt to the available space. In addition, you can choose from classic formats such as the leaderboard (728×90) or define your own aspect ratios and determine how many ads are displayed within a block. For larger areas, it is recommended to place multiple ads in columns or rows. The layout of the ad itself is also flexible: you can choose between image-text ads and text-only ads, as well as individually determine the image size and alignment. For ad copy, the title, description and link can be styled separately, including font sizes and optional mouseover effects. For a harmonious overall look, it is advisable to adopt the colours of your website to make the ads appear more native and increase the likelihood of clicks. Alternatively, you can also activate a CTA button. During transfection or design, you should regularly refresh the preview to ensure that all ads are displayed correctly. Pay particular attention to ensuring that text is not cut off and that the layout works for different content – if necessary, font sizes and spacing can be adjusted at any time.
What payment methods are available?
As an advertiser with AdUp, you have several flexible payment options available. You can pay conveniently via PayPal, invoice or traditional bank transfer.
How quickly can I start?
Getting started with AdUp is usually straightforward and quick. With Self Service, you can get started right away and set up your campaigns independently. With Assisted Service, we support you with the setup and ensure that everything is correctly configured. If you choose Managed Service, we handle the entire implementation and optimisation for you – including structured onboarding and clear next steps.
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