Which ad specifications are required for the AdUp Ads Tool?

Ad Specifications for the AdUp Ads Tool

To ensure your campaigns are delivered optimally, you should observe some basic requirements for text and images.

In the AdUp Ads Tool, your ads are dynamically assembled from individual components – depending on the placement and layout.

Basic Principle

Your ad consists of several elements:

• Headline

• Ad text

• Image

• Destination URL

These components are combined differently depending on the publisher and ad layout. Therefore, it is important that each individual component works well on its own.

👉 Tip: Always place the most important content at the beginning of your headline and in the first part of the text.

Text Requirements

For optimal presentation, the following maximum character lengths apply (including spaces):

• Headline: max. 35 characters

• Ad text: max. 80 characters

• Display URL: max. 35 characters

Keep your text concise and focus on clear messages.

Image Formats

To ensure your ad is displayed optimally on all devices, you should provide several image formats:

• 1:1 → 1000 × 1000 px

• 4:3 → 1000 × 750 px

• 16:9 → 1000 × 563 px

• 10:3 → 1000 × 300 px

These formats enable flexible delivery across various slots and target devices.

Best Practices for Better Performance

• Use high-quality, clear images

• Rely on specific and easy-to-understand headlines

• Avoid unnecessary filler text

• Test different variations (A/B testing)

• Think of your ad modulary rather than statically

Important to Understand

Since publishers define the layout of their ad units individually, you have no control over how your ad will finally be displayed.

👉 This makes it all the more important that:

• each component works on its own

• your message is immediately understandable

• your ad is also convincing in stripped-down versions

Briefly Summarised

For successful campaigns in the AdUp Ads Tool, you should use clear, short texts, provide several image formats, and get your most important content straight to the point. Since ads are delivered modularly, it is crucial to think of them not as a rigid format, but as a flexible and component-based system.