How do I use the engagement pixel?

Overview

With the Engagement Pixel from AdUp Technology, you can measure interactions that are not directly considered conversions, but still provide important signals for campaign evaluation.

These include, for example:

• Page views

• Scroll depth

• Time spent on page

• Clicks on specific elements

• Views of individual content areas

The Engagement Pixel helps you better understand user behaviour and optimise campaigns based on data.

How Engagement Tracking works

The Engagement Pixel is triggered on specific pages or during defined user actions.

Unlike the Conversion Pixel, the Engagement Pixel does not measure completed conversions, but rather interactions along the customer journey.

This allows you, for example, to analyse:

• which content is particularly relevant

• how far users scroll on a page

• which landing pages are performing well

• which campaigns deliver high-quality traffic

Tracking takes place via an embedded pixel.

Create Engagement Code

Step 1: Login

Log in to the Advertiser Frontend with your credentials.

Step 2: Open Pixel Management

Navigate to:

Tools → Engagement Tracking

Step 3: Create new Engagement Code

Click on:

Create engagement code

Step 4: Configure Engagement

Enter:

• a unique name

• a description of the engagement goal

Examples:

• Scroll depth 75%

• Blog article read

• Product details page accessed

• CTA clicked

Step 5: Save

After saving, the new engagement code will automatically appear in the overview.

There you will also find the finished integration code.

Integrate Engagement Pixel on your website

Standard Integration

Embed the Engagement Pixel on the desired page or during the relevant event.

Example:

<img

src="https://d.adup-tech.com/campaign/engagement/[USER_ID]?[PARAMETER]"

width="1"

height="1"

border="0"

alt=""

/>

You can find your individual integration code in the Advertiser Frontend under:

Tools → Engagement Tracking → Actions → Integration Code

Trigger Engagement Pixel dynamically

The Engagement Pixel can also be loaded on an event basis via JavaScript.

This is particularly useful for:

• Scroll tracking

• Click tracking

• Video interactions

• dynamic content

• Single-Page Applications

Example:

<script>

const img = new Image();

img.src = "https://d.adup-tech.com/campaign/engagement/[USER_ID]?t=ABCDEF";

</script>

Typical Areas of Application

Measure scroll depth

The pixel is triggered as soon as users have reached a specific area of the page.

Evaluate content engagement

Measure which content is consumed particularly frequently or read completely.

Track clicks on Call-to-Actions

Track interactions with:

• Buttons

• Forms

• Download links

• external links

Measure video interactions

The Engagement Pixel can be triggered, for example, during:

• Video start

• 50% playback

• complete playback

Required Parameters

Parameter: t

The parameter t contains your unique engagement code.

Requirements

• maximum 255 characters

• UTF-8 and URL-encoded

Example

t=ABCDEF

Optional Parameters

Parameter: label

Optional label for a more detailed description of the engagement.

Examples:

• scroll_75

• video_complete

• cta_click

Requirements

• maximum 255 characters

• UTF-8 and URL-encoded

Example

label=scroll_75

Parameter: value

Optional numerical value for the measured engagement.

Examples:

• Scroll depth

• Percentage value

• Time spent

Example

value=75

Best Practices

Track only relevant interactions

Only measure engagements that actually allow conclusions to be drawn about user interest or campaign quality.

Use consistent naming

Use consistent names and labels so that reports can be analysed more easily later.

Example:

• scroll_25

• scroll_50

• scroll_75

• scroll_100

Do not trigger pixels limitlessly

Avoid triggering the same event multiple times within a session, unless this is explicitly desired.

Test tracking after integration

After integration, check:

• whether the pixel loads correctly

• whether the parameters are transferred correctly

• whether events are triggered only once

Common Error Sources

Pixel is triggered multiple times

This can distort engagement values.

Missing event logic

For dynamic events, make sure that the pixel is only triggered under the desired conditions.

Invalid parameter values

Ensure that values are correctly URL-encoded when transmitted.

Differences to the Conversion Pixel